Giorgio Armani Women

Italy has always been the home of many influential fashion designers in the industry and the one of the few places in the world where people live and breath fashion. While there are more than a handful of world-renowned Italian fashion houses out there, one of the most celebrated and highly influential designers that the country has ever produced is Giorgio Armani. Born in Piancenza in 1934, Armani penetrated in fashion industry way back in the 60's, after a rather brief sortie in the field of medicine and photography.

Fresh from his service in the military, the fashion guru decided to launch his professional career as a humble window dresser at one of the largest department store in Milan, La Rinascente. During this stint there, he was frequently sent to UK, where he claimed to have developed his taste for classic styles in clothes. England, he said was virtually a minefield for inspiration, a very important center in which he had drawn out fashion ideas that were considered outrageous at that time in his home country.

In 1964, well armed with profound knowledge of both fabrics and designs, he was employed as one of the designers for the Nino Cerutti clothing line for men. After a few years, he also filled in the designer posts in both Ungaro, and Zegna. But it was only in 1975 when Armani finally introduced his very first fashion collection for women. In oartnership with his long time friend, Sergio Geleotti, the designer was able to fully introduce his very own label of Giorgio Armani women and men's ready to wear apparel.

With his natural flair for fashion and all without any trace of formal training, Giorgio Armani made his mark by first launching revolution in the man's jacket. His first Giorgio Armani designer jackets strayed from the stuffy look of straight jackets that were prevalently worn by men in the 60's and offered loose and casual style, which was considered a welcome alternative from the austere look. Soon the unstructured Giorgio Armani women's jacket followed suit in the blazing success, which propelled the designer to be in the same league with Coco Chanel as emancipators in the world for women's fashion.

In the 80's, Armani introduced the concept of power suits for both men and women, in response to the economic boom during that era. The jackets came with broad jackets with padding and wider lapel, a look that was inspired by the 1940's Hollywood glamour. The suits were featured in the controversial Paul Schrader film, the American Gigolo, the controversy shrouding the movie only further fueled the popularity of the Giorgio Armani clothing line. Soon his clothes fully captured the world's attention and interest and he was well on his way to stardom in the fashion world.

Perhaps, one of Armani's most important decisions was when he personally approached top celebrities to wear some if his designs. He began with the Los Angeles Lakers coach back then, Pat Riley and soon after invited some of the famous Hollywood celebrities to wear his creations at the Academy Awards. Two of the most avid devotees of Giorgio Armani women's fashion are Jodie Foster and Michele Preiffer.

He also dressed up both the English and Italian soccer teams and even the flight attendants of Alitalia Airline also wore his label.

In 2000, Forbes hailed Giorgio Armani as one of the highly successful fashion designers of all time. Only in 1999, the company's earnings amounted to $ 135 million, which put him at # 19 on the “it list” of the New Aristocrats of Fashion. While pure talent and a keen eye to detail were the driving force of Armani's unprecedented success, his shrewd business sense and acumen also played a major part in ensuring and maintaining his dominance in the global fashion scene up until today.

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