Juicy Couture Women

Out with the old and in with the new. This seems to be the current trend in the fashion industry these days with the emergence of relatively new designer brands that threatens to topple the elite fashion houses that have reigned supreme in the industry for several decades. Fashion have always been fickle and fleeting, and the consumer market seem eager to veer away from the stifling and sometimes too contrived look of haute couture and ready to hit the streets with casual and more flamboyant designs.

One of the contemporary designer brands that burst into the fashion scene with a host vibrant colors and cutting edge styles is Juicy Couture that demanded attention from the fashion aficionados who are all too eager to sample something new and fresh. Even famous celebrities are frequently seen wearing Juicy Couture clothing, which of course can be easily spotted since the brand has been known to mostly use terry, cashmere, velour and fleece on their products. However, unknown to many, Juicy Couture women's apparel actually started out as an expensive T-shirt line before it fully evolved into concentrating on creating clothes for the female species. Their fashion lines originally consisted of sportswear and sweat suits for active women then slowly added a small collection for men and kids as well as other luxury items. Today, Juicy Couture stores offer a plethora of every imaginable designer products from handbags to umbrellas, dog toys, cell phone and cosmetic cases, perfumes, socks – you name it and they probably have it!

In 2003, Travis Jeans who fully owned Juicy Couture Women's apparel sold all the assets to Liz Claiborne Incorporated to a stunning amount of $ 53 million, along with the guarantee of percentage in the future earnings of the product. However, Nash-Taylor and Skaist-Levy who initially conceptualized Juicy Couture women's collection still remained to be the creative minds behind the brand. The very first Juicy Couture store opened in Las Vegas in 2004, and its almost instantaneous success prompted the company to open around 20 more outlets around the globe. With the growing demand for the Juicy Couture merchandise, most of the products are manufactured in other parts of the world.

Many fashion critics claim that Juicy Couture is actually one of the handful of designer labels to have such bold personal style that seem to test the very limits of fashion. If you take a closer look on the brand's string collections, it is quite apparent that they designers have expertly mixed high-end designs with a more casual style. This probably explained its phenomenal success and appeal to women in various age brackets. Juicy Couture has simply used expensive fabrics and materials and incorporated it in today's wardrobe essentials that includes sweaters, tracksuits and all other casual clothing ensembles.

In addition to their supremely comfortable clothing lines, the Juicy Couture label also offers vast selections of flirty dresses, blouses and dress pants, that many women find endearingly appealing. Perhaps, the recipe to the brand's success would have to be its stubborn evasion to conform with the dictates of fashion and boldness to thread to what seemed to be the less traveled path to success. So it doesn't actually come as a surprise that the brand offers the most diverse clothing collections in the fashion market today, following no restrictions whatsoever and concocting the unorthodox recipe for success.

So if you are one of those individuals who are constantly attracted to testing the limits or want to taste what unconventional fashion is like, then its high time you get a heavy dose of what modern couture should be like. With Juicy Couture, you never have to suffer the bother monotony and instead learn to anticipate the unexpected.

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